New research for a
world
We are excited about what we do and we hope that you share in our excitement as you explore this brief introduction to our company. We are keen to leverage our collective knowhow to bring you the best possible research solutions. We hope that this first blush is the beginning of a meaningful relationship between us. We do not cold call, we choose our clients carefully based on shared values, a shared belief in what they do and a shared ambition to do something worth talking about in business as in life. Thank you again for your interest.
We help brands and their creative partners succeed in a new world.
we invent new ways to understand people by integrating the latest thinking into traditional research practice.
we bring together the best minds in research, brands and data science.
We deliver more profound insight into people’s relationships with brands, each other and the world.
the home of how
advertising really
works & how brands
really grow.
We enjoy
building bespoke
solutions to answer
big marketing
questions.
If a better way
exists,
we find it.
If it doesn’t,
we build it.
our business is founded on our
unique take of 6 research solutions
– updated for the modern world.
Our approach is unique. Designed to paint multiple portraits of your audience that are the most true to life and the most actionable.
the social life of your brand is richer than volume or sentiment data. together with tech industry pioneers we have developed ‘netnography’ – the most accurate, insightful and actionable social research available.
We have breakthrough thinking. It’s not a model. It’s truth.
It turns out growing your brand IS rocket science and we have the rocket scientists to help!
Only by understanding how your brand grows can we effectively track it in market - it’s time to make your tracking intelligent and leading (not dopey and backward looking).
Journeys are as complex and unique for each brand as are our fingerprints, understanding them in detail creates new customer learnings and new marketing efficiencies.
Our team consists of the brightest brains and the most experienced practitioners across technology, marketing and research.
HBs (the crowd pleaser of pencils).
Chris (on the right) the founder of db5 - the ex-CEO of Hall & Partners and the best research mind in the business (according to this author).
Our very own line of mugs.
Casey 'the-brain-the-size-of-a-planet' Willard leads our marketing science practice.
The office worry ball.
Making ourselves smarter bit by bit and everyday.
Our very own (cross dressing) baseball moose.
Neva team leader and super smart – she is the very definition of the dogsbollocks.
Our fastest growing company award (we don’t like to talk about it much).
Reviews. Reviews. Reviews make the work better.
Don’t forget!
Barika the tech whizz leads db5’s social arm (she’s very social).
At least it said “coffee”.
Michelle (another hall & partners ceo) she's our president, leader, inspiration... and she's one of a kind!
Some of our team portraits.
Laurie makes it look easy, she charms, she laughs, she brings it on every project.
Grrrrrrrr…
Holding court.
Good is the enemy of great.
Two posers waiting for the photo shoot.
Our team is the crème de la creme.
We attract clients who don't simply want to be remembered they want to be talked about, not just satisfy a need but fulfill people's dreams, they're not solely interested in selling products and services but also in creating meaningful brand experiences. Our clients embrace the 21st Century rules of marketing and we build research solutions to help them succeed.
: T
: AUDVF
: FB
: GOOG
: MCD
: PEP
: TM
: YHOO
“Powered By” is our laboratory. Here we incubate, hatch and launch industry-upsetting solutions. We believe it is only by destroying the practice of the past that we can create the new practices for a better tomorrow. If you want to know more sign up here for updates.
Thank you
you can find our growing points of view here and sign up for new ideas as we spawn them. sometimes inspiring, sometimes cryptic but always provocative, cold dead fish is where we share ideas, where they swim upstream and every so often scale : )
Thank you